Why? because Google applies penalties retroactively and recovering is hard work (and costly).ģ) Page load times will become more important – as mobile searches continue to increase, I reckon we'll see page loading times become a slightly more significant ranking factor. But as ever with link building, it's not about using tactics that work now, it's about what will work in the future. Creating content that's geared to earn links is the way to go. Quality has been important for a while now, but it's going to be even more important as time goes on. Keep your focus not just on user experience, but the usability of your content too – the easier you make it for people to put the information to use, the better.Ģ) Links still have mileage left – links are still important and they will be for a while longer. That means your content needs to deliver on the promises made in your headlines & meta descriptions, although Google will sometimes use its own headline and/or meta description. ġ) Optimize for user intent, not keywords – keywords are still a big deal in a way, but it's more about answering search queries directly than using traditional on-page SEO.
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As bad as mobile is for companies built around desktop ads or print ads, voice search and AI chat bots will be even uglier, because the instant answer scrape for many common queries won't even deliver the publisher of the source material a single page load, and many of the formerly free direct navigation visitors will turn into something you now have to pay for, thus turning brand awareness from an asset to an expensive liability.Īdam Connell is a blogger, marketer, and entrepreneur. You are already seeing this in areas like travel where Expedia acquired Travelocity & Orbitz.Īlgorithmically Generated Content: The rise of blended "algorithmic" content, both in terms of perhaps Facebook & Google & other big platform players created automated solutions as a hedge to create buy in for their "host your content on our site" offerings, but also by publishers in response to the lower publisher margins from both the above shifts combined with the rise of ad blockers and the shift of audiences to mobile where ads yield a lower CPM (due to conversion being significantly more difficult) and fewer ads can be shown per pageload (due to the smaller screen size). Market Consolidation: Aggressive consolidation among vertical search platforms to counter Google & Facebook chewing up more of the value chain by extending their ad programs and hosting more content on Facebook Instant Articles & Google AMP. The Squeeze: The shift of formerly free/organic traffic streams to paid channels as the regular results are displaced by a combination of more & larger ads along with scrape-n-displace vertical search listings. Tadeusz Szewczyk, Tom Bourlet, Tommy Landry, Tor RefslandĪaron Wall is a SEO Expert who studied search extensively since 2003.
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Marcus Miller, Mark Aselstine, Michael Cottam, Michael Yurechko, Mike Ramsey James Norquay, Jason Quey, Jayson DeMers, Jen Van Iderstyne, Jeremy Rivera, Joseph E. Danny Dover, Dave Schneider, David Leonhardt, Dominic Wells Ghergich, Andy Crestodina, Annalisa Hilliard, Artem Galimovĭ. Top 3 SEO Trends for 2017 and Beyond (According to 39 Experts)Ī. Many of their responses point in the direction of having more video content, mobile optimization, optimizing for topics over keywords, voice search over keyboard search, faster page loading speed, actionable content, and quality over quantity in regards to content. With YouTube being the second largest search engine, Video is on the rise. Whether it’s long form or short form content, it has to be epic.
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It is important to optimize for micro formats and local SEO. With the rise of AI as the trend, content might end up being generated by machines. Technical SEO (AMP pages, Mobile Apps SEO, as they now show up in search results) is becoming important. What are your top 3 SEO trends for 2017 and beyond?Īmong the main trends identified by experts are optimization for Mobile (18 votes), Quality and Epic Content (13 votes), Voice Search (9 votes), Micro Formats (7 votes), Artificial Intelligence (5 votes).
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We wanted to know what to expect from SEO in the future, so we reached out to 39 experts and asked them this question: You might finally get the hang of one SEO strategy, only to learn that it's outdated or now forbidden by Google, and you have to learn a whole new strategy. Keeping track of all the changes in the vast world of SEO is difficult.